At Rodale Grow, video is an inherent skill, used as a dynamic way to generate engagement and drive traffic to websites. It can add depth to print or online content, and create highly successful brand extensions. When we develop video for our clients, we like an approach that is…
Capturing the human element and allowing viewers to connect on a personal level. This connection builds trust and drives action.
Compelling stories that resonate with the audience. No annoying gimmicks or ploys.
Entertaining consumers in order to connect with them.
Often providing a call to action—a trackable URL to visit, a coupon, discount code or unique phone number to call.
Ensuring that it be embedded, emailed and posted to all relevant social media sites.